Some companies focus their
efforts on product development,
some others focus more on promotions
(discounts, special offer, etc) which approach do you agree to? Explain
your reasoning.
Production of large amounts of goods is the target of
each company whereas others believe in promotional campaigns to receive
commercial boost, which I will explain in detail.
When we see the global business ethics, we can come
across many strategies that the company owners have developed to trigger their
business potentials. They are successful because of promotional campaigns such
as giving away discounts and pledging special offers to the consumers. Since
the world is witnessing technological marvels many company promoters are
accustomed to attracting their consumers using media which incorporate social
sites, promotional videos, newspapers and even graffiti. If we take an instance
of receiving commercial boost through media, it is relevant to bring the
reference of I-phone that has made great impacts on its users. They use a
variety of ways to reach the audience and sometimes they pledge some sort of
discount to the users on some occasions. Moreover, this commercial campaign
prevails more effectively in the strategies of start-ups that target the users
through digitized media.
There are many companies that believe in production
development in large amounts rather than being in connection with outer world.
Unfortunately, they produce a large mass of products but hesitate to promote
them, which eventually results in business fiasco. Their supply ratio will be
higher than the demand in the market; as a result, they should witness a
massive cut in product prices. In addition, although their products have a
greater impact on users they cannot successfully supply them because of a low
demand from the users. Since the world has become globalized it should be
understood that any business can sustain if it is accessible by a number of
people across the globe.
To sum up, in order to receive boost in any business,
each company has to adopt the policy of reaching the consumers through
promotional campaigns rather than confining itself within a boundary since the
world has become so global that no one has time to do research on the products
they use.