PTE (Write essay)

Some companies focus their efforts on product development, some others focus more on promotions (discounts, special offer, etc) which approach do you agree to? Explain your reasoning.

Production of large amounts of goods is the target of each company whereas others believe in promotional campaigns to receive commercial boost, which I will explain in detail.

When we see the global business ethics, we can come across many strategies that the company owners have developed to trigger their business potentials. They are successful because of promotional campaigns such as giving away discounts and pledging special offers to the consumers. Since the world is witnessing technological marvels many company promoters are accustomed to attracting their consumers using media which incorporate social sites, promotional videos, newspapers and even graffiti. If we take an instance of receiving commercial boost through media, it is relevant to bring the reference of I-phone that has made great impacts on its users. They use a variety of ways to reach the audience and sometimes they pledge some sort of discount to the users on some occasions. Moreover, this commercial campaign prevails more effectively in the strategies of start-ups that target the users through digitized media.

There are many companies that believe in production development in large amounts rather than being in connection with outer world. Unfortunately, they produce a large mass of products but hesitate to promote them, which eventually results in business fiasco. Their supply ratio will be higher than the demand in the market; as a result, they should witness a massive cut in product prices. In addition, although their products have a greater impact on users they cannot successfully supply them because of a low demand from the users. Since the world has become globalized it should be understood that any business can sustain if it is accessible by a number of people across the globe.

To sum up, in order to receive boost in any business, each company has to adopt the policy of reaching the consumers through promotional campaigns rather than confining itself within a boundary since the world has become so global that no one has time to do research on the products they use.